The Iconic Haynes Monogram Logo
The interlaced Haynes monogram is one of the company’s oldest visual symbols, and it actually traces directly back to none other than Verne Q. Powell. While serving as shop manager at Wm. S. Haynes Co., Powell designed the emblem by weaving the initials W, S and H into a single flowing mark. His reputation as a skilled engraver is obvious in the balance of curves and geometry, and the result is very much in the Arts and Crafts style that was fashionable around the early 1900s.
L-R - William S. Haynes, Verne Q. Powell, George Haynes - photo: Library of Congress
Monograms were everywhere at that time – engraved on pocket watches, printed on stationery, stamped into leather goods and used by many luxury makers. They represented craftsmanship, identity and permanence, which made the monogram a natural fit for a small workshop producing hand-built flutes.
The Johnny Walker Whisky monogram, and the Alfred Dunhill Monogram
Powell clearly loved this visual language: his first Powell company logo was also an intertwined monogram, “VQP”, before it later evolved into the sharper, more modern Art Deco triangle still recognised today.
A particularly special piece of history survives in the gold pocket watch that Powell gifted to William S. Haynes. On the back, Powell engraved his own rendering of the Haynes monogram – a beautifully personal example of the design and a reminder of the shared artistry between the two makers.
More than a century later, the Haynes monogram continues to appear on our instruments and accessories, remaining a symbol of craftsmanship, heritage and the hand-made origins of the Haynes tradition.